Prohaska & Company

Strategic

Strategy defines how to achieve your advertising objectives and the tools used to do it. We'll help you define your objectives and then develop strategic solutions to reach them.

Creative

The art of making your unique selling proposition easy to comprehend, memorable and desirable.

Solutions

We'll devise highly customized solutions for your specific needs.

New Media

Prohaska & Company provides expert design and implementation of all forms of electronic media to keep you connected to your clients and prospects any time and any where.

Advertising Specialties

For your next promotion, trade show or corporate event, we'll provide you with the appropriate ad specialty to make it memorable.

About Us

Of course it takes more than just one pro to devise and implement the strategic marketing communications that'll make your audience take notice. It takes a team of pros. Prohaska & Company is a seasoned team of specialists who study your company, your market and the competition to develop a specific course of action.

In essence, we strive to learn your business inside and out. Only in this way can intelligent and informed recommendations be made. This is the key to effective implementation of a successful marketing communications plan. The bottom line is that advertising expenditures can only be justified by the resultant return on investment. So, if you need to connect with new prospects or strengthen ties with existing clients, then hire a pro. Or better yet, hire a team of pros…Prohaska & Company.

Market Research and Analysis
Strategic Planning
Electronic Media
Direct Mail
Broadcast
Collateral Materials
Public Relations
Point of Purchase
Catalog Production
Packaging
Advertising Specialties

Key Personnel

Bernie Prohaska - President - With a background in copywriting, photography and print production, Bernie quickly grew Prohaska & Company, offering a complete resource for project work and campaigns. His hands-on approach has resulted in client retention and growth over many years. And, maintaining direct contact with the client and creative team assures timely and exacting execution of every project. His 30 years experience in the industry has led to associations with a diverse range of clients including healthcare, consumer and biotechnology accounts.

Yvonne Prohaska - Vice President and Partner - As manager of our art department since 1987, Yvonne is responsible for all digital equipment set-up including networking, software installation and management. She is proficient in numerous software applications including the Adobe Creative Suite and QuarkXPress, utilizing this knowledge to build layouts for print production and digital use. Her responsibilities include art production and coordination with the creative team and outside suppliers.

Pam Voth: Art Director - Pam graduated from Virginia Commonwealth University with a degree in Communications Art and Design. She worked as an art director at both Jordan McGrath Case & Taylor and Peter Rodgers & Associates in New York City. Her experience includes design, illustration, television, and print. Love of home furnishings led to becoming Kravet‘s art director for their print advertising, creating the "inspired.kravet" ad campaign now it it's 8th year. Her previous experience includes working on major brands including Baccarat, Beefeater, Avon, Lee Jofa, Diane von Furstenberg Home, Euro Disney, Lip Quencher, Macy's, Masala Baby, Monaco Music Film Festival, Theragram, and Wamsutta.

Drew DeGrado - Interactive Specialist - Drew's 25+ years of experience in the visual arts began as a professional photographer. His design skills coupled with technical expertise offers a unique creative services product. In 1992, he entered the New Media arena producing digital imaging & presentations. This evolved into developing custom web sites and applications focused on the medical/healthcare industry. His strengths include: Web development & database driven CMS websites, e-mail marketing strategy and implementation, interactive e-learning solutions and e-commerce solutions.

Tim Barrall - Art Director - Prior to his association with Prohaska & Company, Tim art directed at Jordan Case Taylor & McGrath in New York City where he developed print and television work for Tonka Toys, Chapstick, Nestle,MTV/Nickelodeon, Volvo, Ortho Pharmaceuticals, Sandoz and Dr. Scholls. With Prohaska & Company, Tim has art directed numerous projects for Biacore, Terumo Medical Corporation, Oticon Hearing Instruments, Panasonic and Asahi Medical. Tim is a highly skilled illustration artist and has produced renderings for diverse mediums including book covers, medical illustrations, cable television and billboard signage.

Ken Gatto - Creative Director/Writer - With over 35 years of agency experience, Ken brings a varied menu of capabilities to Prohaska & Co. As a creative director, he has broad experience in radio, tv, print and collateral work. Formerly the Director of Direct response at Poppe Tyson, Ken developed a comprehensive background in direct response creative and strategy. His extensive experience in web development, online video and internet/digital based marketing is also a strong asset for our clients.

Brian Bass - Creative Director/Writer - For over 25 years, Brian has specialized exclusively primarily in medical communications. He has written about pharmaceuticals, medical devices, diagnostic tests and equipment, as well as disease states, managed care, and other health care issues, in a wide range of therapeutic areas for print, electronic, and interactive media. Brian has written for a diverse list of clients including: NJ Association for Biomedical Research, Abbott Pharmaceuticals, Astra-Zeneca, Bayer Diagnostics, BD Pharmaceuticals, Bristol-Meyers Squibb, Eli-Lily, Glaxo Smith Kline, Johnson & Johnson, Merck, Novartis and Ortho Biotech.

Contact Us

Prohaska & Company, Inc.
60 Brunswick Woods Drive
East Brunswick, NJ 08816
t 732.238.3420
f 732.238.3532

News Room

QR Codes May Soon Be Replaced by Shortcut

The now ubiquitous QR code may not be long for this world. The mobile-scannable codes have been useful for embedding interactivity into offline media and marketing (including print ads, billboards, street signage and in-store displays). Now, Swiss startup Kooaba has introduced an app, Shortcut, that eliminates the need for a space-consuming QR code or to download a host of different QR "readers." Users tap the app, snap a picture of an ad and go directly to a product website, or of a magazine or newspaper to see the online version. The app employs the same image recognition technology as used in augmented reality (AR). Additional features allow sharing and discussion almost instantly via social media and email. Print ad-swiping is currently available only in Switzerland, but many global media properties are already signed up, as are a growing number of U.S. newspapers.

The Value of Video

A recent article in Website magazine noted that 1/3 of the business they surveyed indicated that they produce (on average) 1 new video per week for publication.The companies budgeting more than $500,000 a year for on line video is rising at a rate of 20%. Publishing video to YouTube is becoming a trend more oriented for smaller companies than larger ones. YouTube's platform allows for competitors to advertise on competitive YouTube channels. Not a good strategy for larger companies. Less of a problem for smaller local/regional companies. Having video on an e-commerce site increases the conversion to sale average by over 45%.