The provocative image and headline on this 4 page brochure introducing an all new cardiac device harkens back to an era when guidewires were fabricated from modified piano wire. The die cut cover reveals a snippet of Terumo's innovative guidewire mounted inside.  The reader is invited to perform a simple 2-step test using the sample provided to compare it to the competition. We developed the creative, sourced the props and art directed the photo shoot.