Eclipse International came to us requesting design assistance for their new mattress brochure. The project focus was to convey a sense of luxury and achieving comfortable sleep, while educating the consumer about materials and technology used to create their product.
Asahi asked us to help roll out their highest performing dialyzers. Patients with end stage renal disease rely on dialysis to maintain life function. The headline enforces the performance concept by comparing the patient's ability to perform in his life due to the dialyzer's high performance.